Poster Analysis- Halloween

The next poster I am going to analyse is ‘Halloween’. This poster follows the codes and conventions a normal horror film poster would use. Firstly, the whole poster including the text is a strong orange colour. The colour orange signifies fire but in context with the film, represents a pumpkin you would find during Halloween. The first part you see when you look at this poster is the tag line ‘EVIL HAS A DESTINY’ which is located at the top. This text is the only part that is written in a white font. I believe they have done this so it stands out from the rest of the poster and it will make you think what the film is going to be about. The central image is of the character ‘Michael Myers’ who is looking away from the camera towards his mask which completely covers the background. They have done this because you only see the character when he has his mask on, adding to the secrecy of the film. A major aspect of the poster is of his mask. This is because covering the mask is a montage of stills from the film. Although you cannot make out what is happening in every still, you know for a fact that something horrific is happening in each picture because of the people’s faces. This immediately tells you that the film is a horror.
The title ‘Halloween’ is in a bold font located at the bottom of the poster with the written credits underneath it. The written credits are in a typical diamond formation and the title is the largest piece of text on the poster. However, the aspect which is different on this poster is that you can clearly see the director’s name, ‘Rob Zombie’ on top of the title. This is on the poster because he is a very famous horror film director with a good reputation. Another pull in factor for the public.